# columns format
customers = pd.DataFrame({
    'customer_id': [1, 2],
    'item_1': ['bread', 'milk'],
    'item_2': ['milk', 'toilet paper'],
    'item_3': ['banana', None]
})
# records format
prices = pd.DataFrame(
  [
    ['avocado', 5],
    ['banana', 0.57],
    ['bread', 3],
    ['milk', 2.5],
    ['toilet paper', 10],
  ], columns=['item', 'price']
)